Anyone with a Google account can change your Google Business Profile. Not with your password. Not with your permission. Google built it that way on purpose, and if you run a business that depends on people finding you in Maps, you should understand exactly how far that goes. There is a video doing the rounds […]
Category Archives: South African Business
Most South African businesses learn digital marketing the expensive way, by paying for it and watching it not work.
It happens because the advice available is either written for the USA market or written by somebody trying to sell you a retainer. Neither one tells you what advertising costs in Rands, what a fair result looks like in this market, or which parts you can do yourself in a weekend.
I’ve spent ten years doing this in South Africa. This category is where I write down what I know about getting a business found and getting it paid, in plain language.
Google Ads, South African Business
That R8,000 box on eBay that fakes hundreds of thousands of clicks
11
Sep
Sep
There is a box for sale on eBay right now, shipped free from China, that can fake tens of thousands of clicks a day. It costs less than R8,000. And most South African businesses running paid ads will never see it coming. I searched for “phone farm” on eBay this week. Two hundred and fifty-three […]
South African Business
Free Web Hosting Options for South African Small Businesses (And the Setup That Actually Makes Sense)
07
Jun
Jun
Most South African small businesses do not need a complicated website. They need one page that clearly states what they do, who they serve, and how to get in touch. A single focused landing page paired with a professional domain name will outperform a bloated, neglected five-page website every time. Here is what that looks […]
03
Jun
Jun
I’ve seen it happen more times than I can count. A South African business owner signs up for web hosting. The hosting company throws in a “free” domain name as part of the package. Sounds like a great deal, right? Why pay extra when you’re getting it for free? Then, a few years later, the […]