Most South African businesses are throwing money away on Google Ads. I fix that.

I’m Dashen Padayachee, a Durban-based Google Ads specialist with over 10 years of experience. I don’t run social media campaigns, and I don’t sell “brand awareness.” I focus entirely on one thing: building high-performance Google Ads campaigns that generate measurable, qualified leads for your business.

The Problem With Most Google Ads Accounts

Most business owners come to me when they are tired of paying Google for clicks that don’t turn into phone calls or emails. If your current campaigns are bleeding cash, it almost always comes down to three mistakes:

• Paying for Junk Traffic: Leaving your campaigns on unmanaged “broad match” gives Google permission to waste your budget on irrelevant searches. I lock down your targeting so you only pay for high-intent traffic.
• Blind Budgeting: Running on a budget that is too small guarantees failure. Before we spend a cent, I run data-backed forecasts. If Google Ads is too expensive for your specific market, I will give it to you straight and tell you to pick another channel.
• Weak Landing Pages: Sending expensive ad traffic to a generic webpage designed to “look pretty” is a conversion killer. I ensure your traffic goes to pages optimized strictly for capturing leads.

The Technical Edge (How I Work)

I don’t just adjust bids in a dashboard; I build the infrastructure required to actually close deals.

• Strict Conversion Tracking: I implement full-stack tracking using Google Tag Manager and GA4. We measure what actually impacts your bottom line, from initial clicks to offline conversions.
• Automated Lead Delivery: A lead is useless if it sits in a Google interface for a day. I build custom flow automations (using tools like Pabbly Connect) so that the second a prospect submits their details, it drops instantly into your inbox while they are still hot.
• Transparent Reporting: No confusing spreadsheets. I build bespoke Looker Studio dashboards so you can see exactly where your money is going and what it is generating.

Let’s Look at the Data

Stop guessing with your ad budget. If you are ready to launch a campaign the right way, or need help fixing one that is actively losing money, let’s talk.