So you’re trying to see your ads on Google? Well first off, that’s annoying, because every time you click on your own ads you’re wasting your budget. Secondly, the act of maximising visibility and the act of optimising for conversions are two different and contradictory bid strategies. Maximise Clicks vs Maximise Conversions The maximise clicks […]
South African Business
Anyone Can Edit Your Google Business Profile. And Now Google’s Own Safety Net Has A Catch.
19
Sep
Sep
Anyone with a Google account can change your Google Business Profile. Not with your password. Not with your permission. Google built it that way on purpose, and if you run a business that depends on people finding you in Maps, you should understand exactly how far that goes. There is a video doing the rounds […]
Google Ads, South African Business
That R8,000 box on eBay that fakes hundreds of thousands of clicks
11
Sep
Sep
There is a box for sale on eBay right now, shipped free from China, that can fake tens of thousands of clicks a day. It costs less than R8,000. And most South African businesses running paid ads will never see it coming. I searched for “phone farm” on eBay this week. Two hundred and fifty-three […]
21
Aug
Aug
Every business I talk to is obsessed with one thing: Where they rank in Google. And I get it. For years, that number decided whether you got traffic or you didn’t. But it’s not the only number that matters anymore. It might not even be the most important one. Here’s the shift nobody’s fully caught […]
08
Aug
Aug
The question I get most from business owners is some version of: “Why does Google Ads keep sending me garbage leads?” Usually they figure it’s the ads but it’s not. The mere fact that you’re getting leads at all is good. It means things are working. The machine is running. The problem isn’t that it’s […]
03
Jul
Jul
If you have a Google Ads account, you’ll have seen optimisation score. It is that number at the top of the recommendations page, usually blue, always climbing toward 100%. Google wants you to believe a higher score means a better performing account. It does not. The optimisation score measures one thing: how many of Google’s […]
South African Business
Free Web Hosting Options for South African Small Businesses (And the Setup That Actually Makes Sense)
07
Jun
Jun
Most South African small businesses do not need a complicated website. They need one page that clearly states what they do, who they serve, and how to get in touch. A single focused landing page paired with a professional domain name will outperform a bloated, neglected five-page website every time. Here is what that looks […]
05
Jun
Jun
If you are running multiple businesses out of a single Google Ads account, stop. It is not a clever shortcut. It is a structural problem that will eventually cost you, either through corrupted data, a suspended account, or both. Your Conversion Tracking Becomes a Mess When multiple businesses share one Google Ads account, your conversion […]
03
Jun
Jun
I’ve seen it happen more times than I can count. A South African business owner signs up for web hosting. The hosting company throws in a “free” domain name as part of the package. Sounds like a great deal, right? Why pay extra when you’re getting it for free? Then, a few years later, the […]