If you have a Google Ads account, you'll have seen optimisation score. It is that number at the top of the recommendations page, usually blue, always climbing toward 100%. Google wants you to believe a higher score means a better performing account. It does not. The optimisation score measures one thing: how many of Google's recommendations you have accepted. That is not the same as account health. Experienced specialists know this. They also know that several of those recommendations, especially ...

Most South African small businesses do not need a complicated website. They need one page that clearly states what they do, who they serve, and how to get in touch. A single focused landing page paired with a professional domain name will outperform a bloated, neglected five-page website every time. Here is what that looks like in practice, and the free hosting options that make it possible. Start With a Proper Domain Name Before we talk about hosting, let us ...

If you are running multiple businesses out of a single Google Ads account, stop. It is not a clever shortcut. It is a structural problem that will eventually cost you, either through corrupted data, a suspended account, or both. Your Conversion Tracking Becomes a Mess When multiple businesses share one Google Ads account, your conversion tracking is fighting itself. Lead form submissions, phone calls, purchases all land in the same pool. Unless you are obsessively specific about which conversion goals ...

I've seen it happen more times than I can count. A South African business owner signs up for web hosting. The hosting company throws in a "free" domain name as part of the package. Sounds like a great deal, right? Why pay extra when you're getting it for free? Then, a few years later, the relationship sours. Maybe the hosting fees go up. Maybe the service is terrible. Maybe the business owner just wants to move to a better provider. ...