So you’re trying to see your ads on Google? Well first off, that’s annoying, because every time you click on your own ads you’re wasting your budget. Secondly, the act of maximising visibility and the act of optimising for conversions are two different and contradictory bid strategies. Maximise Clicks vs Maximise Conversions The maximise clicks […]
Category Archives: Google Ads
There’s a version of your Google Ads account that nobody looks at.
Not the one in the dashboard, where the numbers look healthy and the spend is on budget. The one underneath it, where settings have been quietly rewriting your keywords for months, where bad data is teaching the system to chase the wrong people, and where wasted spend gets billed to you as interest.
Ten years of managing Google Ads, most of it for South African businesses, has taught me that the ads themselves are almost never the problem.
I’m a South African Google Ads expert, and this is where I write down what actually goes wrong, why nobody catches it, and how to tell a real campaign from one that’s only spending.
If your account has ever performed well on paper and badly in your bank account, start here.
Google Ads, South African Business
That R8,000 box on eBay that fakes hundreds of thousands of clicks
11
Sep
Sep
There is a box for sale on eBay right now, shipped free from China, that can fake tens of thousands of clicks a day. It costs less than R8,000. And most South African businesses running paid ads will never see it coming. I searched for “phone farm” on eBay this week. Two hundred and fifty-three […]
08
Aug
Aug
The question I get most from business owners is some version of: “Why does Google Ads keep sending me garbage leads?” Usually they figure it’s the ads but it’s not. The mere fact that you’re getting leads at all is good. It means things are working. The machine is running. The problem isn’t that it’s […]
03
Jul
Jul
If you have a Google Ads account, you’ll have seen optimisation score. It is that number at the top of the recommendations page, usually blue, always climbing toward 100%. Google wants you to believe a higher score means a better performing account. It does not. The optimisation score measures one thing: how many of Google’s […]
05
Jun
Jun
If you are running multiple businesses out of a single Google Ads account, stop. It is not a clever shortcut. It is a structural problem that will eventually cost you, either through corrupted data, a suspended account, or both. Your Conversion Tracking Becomes a Mess When multiple businesses share one Google Ads account, your conversion […]