The question I get most from business owners is some version of: “Why does Google Ads keep sending me garbage leads?” Usually they figure it’s the ads but its not. The mere fact that you’re getting leads at all is good. It means things are working. The machine is running. The problem isn’t that it’s […]
Category Archives: Google Ads
03
Jul
Jul
If you have a Google Ads account, you’ll have seen optimisation score. It is that number at the top of the recommendations page, usually blue, always climbing toward 100%. Google wants you to believe a higher score means a better performing account. It does not. The optimisation score measures one thing: how many of Google’s […]
05
Jun
Jun
If you are running multiple businesses out of a single Google Ads account, stop. It is not a clever shortcut. It is a structural problem that will eventually cost you, either through corrupted data, a suspended account, or both. Your Conversion Tracking Becomes a Mess When multiple businesses share one Google Ads account, your conversion […]