Every business I talk to is obsessed with one thing: Where they rank in Google. And I get it. For years, that number decided whether you got traffic or you didn’t. But it’s not the only number that matters anymore. It might not even be the most important one. Here’s the shift nobody’s fully caught […]
Monthly Archives: August 2026
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The question I get most from business owners is some version of: “Why does Google Ads keep sending me garbage leads?” Usually they figure it’s the ads but it’s not. The mere fact that you’re getting leads at all is good. It means things are working. The machine is running. The problem isn’t that it’s […]