Effective Date: 31 August 2026

This policy outlines the terms for cancellations, lead disputes, and refunds regarding the Pay-Per-Lead Google Ads management services provided by PPCProfessional.com.

1. Scope of Services
   My pay-per-lead services focus exclusively on Google Ads campaigns, encompassing Search, Display, Video, and Demand Generation. Please note that the service agreement does not cover Meta Ads or App Install campaigns. This policy applies strictly to the qualified leads generated through our managed Google Ads infrastructure.
2. Cancellation Policy
   I aim for long-term partnerships, but you may cancel your pay-per-lead agreement at any time subject to the following terms:

Notice Period: A written cancellation notice must be sent to dashen@ppcprofessional.com with a minimum of 14 days notice.

3. Lead Dispute & Credit Policy
   Because our model charges strictly for performance, refunds are typically processed as account credits for invalid leads rather than cash refunds.

Billable vs. Invalid Leads:
A lead is considered “billable” when a user successfully submits their contact information via a website form through our tracking systems, provided they meet the basic targeting criteria outlined in our agreement.

A lead may be disputed and deemed “invalid” (eligible for credit) if it meets any of the following criteria:

It is a verifiable bot, spam submission, or solicitation (e.g., someone trying to sell you a service).

The contact number is disconnected or invalid upon the first contact attempt.

The lead is located entirely outside the agreed-upon geographic targeting area.

The lead is a duplicate submission from the same individual within a [Insert Timeframe, e.g., 30-day] period.

Dispute Process:

Timeframe: You must dispute an invalid lead within 14 days of receiving it. Leads not disputed within this window are considered accepted and billable.

Submission: Disputes must be logged via [Insert Method, e.g., email or shared tracking sheet] with a brief reason for the rejection.

Resolution: We will review the disputed lead against our call/form tracking data. Approved disputes will be credited to your next billing cycle.

4. Non-Refundable Items
   To protect the integrity of our digital marketing infrastructure, the following are strictly non-refundable:

Delivered Valid Leads: Any lead that matches the agreed-upon criteria and was not disputed within the allotted timeframe.

Direct Ad Spend: Any advertising spend billed directly to your payment method by Google is governed by Google’s own billing policies and is completely non-refundable by PPCProfessional.com.

Setup/Onboarding Fees: If your specific agreement included a one-time setup fee for campaign architecture or landing page development, this fee is non-refundable once work has commenced.

5. Governing Law
   These terms and conditions are governed by and construed in accordance with the laws of South Africa. Any disputes arising from these policies will be subject to the exclusive jurisdiction of the courts of South Africa.
6. Contact Us
   If you have any questions about this policy or need to submit a cancellation notice, please contact us at:
   https://start.ppcprofessional.com/k8ZLGh
   Website: PPCProfessional.com